SMA VISUAL GROUP – PERSONAL DATA PROTECTION

Introduction

SMA Visual Group, a company specialized in professional makeup training, headquartered in Belgrade, Republic of Serbia, and led by renowned makeup artist Stefan Subotić (hereinafter “SMA Visual Group” or the “Data Controller”), takes the protection of personal data seriously and is committed to full compliance with the Law on Personal Data Protection (“Official Gazette of RS”, No. 87/2018, hereinafter: ZZPL) and other applicable regulations.

This policy outlines how we collect, use, and protect the personal data of all individuals who interact with us, including students, collaborators, employees, and visitors to our website.

Basic Information about SMA Visual Group

SMA Visual Group offers professional makeup training through workshops, masterclasses, in-person experiences, and online education. For proper operations, we collect and process personal data from different categories of individuals, such as clients, program applicants, models, collaborators, and followers on our digital platforms.

Definitions

• Personal Data: any information relating to an identified or identifiable natural person.

• Data Subject: the individual whose personal data is being processed.

• Data Controller: SMA Visual Group, determining the purpose and means of processing.

• Data Processor: any natural or legal person who processes personal data on behalf of the controller.

Principles of Data Processing

SMA Visual Group ensures that all personal data processing adheres to the following principles:

• Lawfulness, fairness, and transparency

• Purpose limitation and legitimacy

• Data minimization

• Accuracy and timely updates

• Storage limitation

• Security and confidentiality

Categories of Data and Data Subjects

Depending on the relationship with the company, the following personal data may be collected:

• Clients and workshop participants: full name, contact details, social media, country of residence, course history

• Models and collaborators: name, image, voice (photographs or video), experience, social links, CV

• Employees and educators: data required by labor law, banking information, address, legal documents

• Website and social media users: IP address, username, browsing behavior, form submissions

• Event participants and visitors: name, email, image (in case of recordings or photos during events)

Purpose of Data Processing

We process personal data for the following purposes:

• To deliver professional makeup training and services

• To manage registrations, contracts, and payments

• To share promotional and educational content

• To comply with legal obligations

• To improve user experience on our website and platforms

• To ensure safety in our facilities (when applicable)

Legal Basis

Personal data processing is based on:

• Informed consent of the data subject

• Performance of a contract or pre-contractual steps

• Legal obligations applicable to SMA Visual Group

• Legitimate interest, such as security monitoring or sending updates to active students

Data Processors and Third Parties

We may share personal data with:

• Online learning and marketing platforms

• Technical service providers (such as web hosting or CRM tools)

• Public authorities when legally required

• Collaborators or third-party professionals for events or courses

All third parties are required to implement proper security measures and operate in compliance with data protection regulations.

Rights of Data Subjects

Individuals whose data is processed by SMA Visual Group have the right to:

• Access their personal data

• Request correction or deletion

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time

• File a complaint with the Serbian Data Protection Authority

Cookies

The SMA Visual Group website uses cookies to enhance user experience. You can manage or delete cookies via your browser settings. Disabling cookies may affect some features of the website.

Data Security

We apply appropriate technical and organizational measures to protect personal data, including:

• Secure access controls

• Encrypted data storage

• System access monitoring

• Regular backups and secure servers

• Staff confidentiality policies

Data Retention

• Data based on consent is deleted upon withdrawal within a maximum of 10 days

• Contract-based data is kept for 10 years

• Employee data is retained permanently as per labor regulations

• Candidate data is deleted 10 days after the recruitment process ends unless consent is given for a 6-month retention

• CCTV footage (if any) is stored for up to 7 days unless required for legal reasons

• Contest winners’ data is retained until prize delivery or up to 3 years for tax compliance

Contact Us

If you have any questions regarding your personal data or wish to exercise your rights, you may contact us at:
📧 info@smavisualgroup.com
🌐 https://smavisualgroup.com